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32 Sales Objections Easily Countered: A Quick and Easy Guide to Countering the Most Common Sales Objections, Stalls, and Pushbacks with Words that Work
The non-fiction book "32 Sales Objections Easily Countered" by Stepp Stevens Sydnor is a book about countering the most common sales objections and pushbacks. An example of an objections is "Is this the best price I can get?" The book is split into two sections. The first goes over the basics of countering objections, the second part lists the thirty two sales objections. Each example objection has a list of Do's and Don'ts and a tip from the author. I really enjoyed reading this book.
One exercise the author suggests is asking people when you buy things "Is this the best price I can get?" DO THIS. The results are amazing and will show you how most people can't or don't counter objections
I really enjoyed this book. If you are interested in countering objections, I would read this book. One thing I have found when reading the sales books that are basically setup with different examples is to make a cheat/note sheet. This really helps when I encounter an objection, I can look at my wall and it reminds me of something. I also find myself flipping through the objections and reading them. In fact reading the basics, and then randomly reading the objection chapters might be a good way to go through the book.